Brown County Tourism up 5.5% in 2014

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May 06, 2015

May 6, 2015

Green Bay, WI – Tourism is big business in Brown County. Brown County welcomed 5.3 million visitors in 2014, with tourism expenditures up 5.5% from the previous year. Visitors spent $588 million in Brown County 2014, which ranks fifth among all Wisconsin counties for visitor spending.

Greater Green Bay Convention & Visitors Bureau President and CEO Brad Toll, reported on the latest tourism figures Tuesday during the Power of Travel industry meeting held at the Tundra Lodge Resort & Conference Center.

“We have a strong tourism community in Brown County. Research shows that while we have visitors from all across the country and internationally, we draw the strongest visitorship from right here in the state of Wisconsin.” said Toll. “Just over 71% are tourists from our own state. Greater Green Bay is a perfect destination for a state association to hold a meeting, or a family to tour our attractions.”

Toll added that every year during Packers Training Camp, the bureau does market research to find out where fans are visiting from. In 2014, all 50 states were accounted for, as well as 22 countries.

Visitors traveling to Greater Green Bay spent their dollars on shopping, recreation, dining, lodging and transportation. In total, 11,202 jobs were supported by the Brown County tourism industry in 2014. Other survey statistics indicate that:
  • Every quarter of the year saw an increase in visitor spending, with Q3 seeing the largest increase with an 8% jump.
  • Many area businesses benefited from travel spending in 2014. Food and Beverages represented the largest single expenditure category totaling $141 million, followed by Lodging at $121 million, Retail Shopping at $116 million, Recreation at $110 million and Transportation at $100 million.
The travel expenditure statistics in Wisconsin were compiled by Tourism Economics, Philadelphia, PA in cooperation with the Wisconsin Department of Tourism.

All research presented at the Power of Travel industry meeting can be found in PDF form at

Media Inquiries:
Greater Green Bay Convention & Visitors Bureau
Brad Toll, President & CEO, 920-405-1138
Brenda Krainik, Director of Marketing, 920-405-1176
Greater Green Bay Convention & Visitors Bureau is the official regional destination marketing organization
committed to improving the visitor experience and increase the economic impact of tourism
Algoma, Allouez, Ashwaubenon, Bellevue, De Pere, Green Bay, Howard, Oneida Nation and Suamico.
Brenda Krainik J Director of Marketing
Greater Green Bay Convention & Visitors Bureau
1901 South Oneida Street · Green Bay, WI 54304
920.405.1176  · 888.867.3342 ·
Brad Toll, President/CEO
(920) 405-1138