Green Bay Eat Week is 100 Days Away

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April 06, 2015
GREEN BAY, WI– We are 100 days away from dining out for the 3rd Annual Green Bay Restaurant Week, July 9-16. Last year, 58 participating restaurants dished up 30,000 meals at the event, equaling a $1 million economic impact for Greater Green Bay.
This year, organizers at the Greater Green Bay Convention & Visitors Bureau think there’s still room to grow the event. “We expect to have about the same number of restaurants. But word is getting out in the Madison, Milwaukee and Chicago markets. They’re hearing about the great value and variety of cuisines that are served during our Restaurant Week. Chicagoans love to vacation in Wisconsin, and we’re giving them a great reason to visit Green Bay in July,” says Brenda Krainik, CVB marketing director.
With approximately 60 restaurants, operating a Restaurant Week is no small task. Brenda Krainik and Jessica Diederich are the CVB marketing and sales team that coordinates the event. “Our partner restaurants have seen record-setting sales. It’s our goal to introduce new customers to their businesses,” says Diederich.
Thanks to Reinhart Foodservice, who will be Restaurant Week’s presenting sponsor, the promotion has a bright future.
"We're extremely excited to help showcase the vibrant restaurant scene in the Greater Green Bay area," says Michael Van Rite, Division President of Reinhart's Shawano Division. "This is a great opportunity to highlight the talented chefs in our community and share in their passion for developing outstanding cuisine. As we’ve seen more cities utilize food events, our hope is that that Restaurant Week will grow as a draw to visitors and that we can help participating restaurants bring in more diners year-round."
Reinhart’s sponsorship of Restaurant Week is a natural extension of the organization’s ongoing commitment to helping restaurant operators develop new menu ideas, improve their operations and market their business, says Van Rite.
Diederich says that Restaurant Week has garnered community support, and word-of-mouth has driven an increase in business lunches and large dinner groups. Add that to the uptick in out-of-town visitors and you have a recipe for success.
“Our website had 612,000 page views in about a month. Diners spend quite a bit of time deciding what restaurants to try, viewing an average of nine pages per visit. We can’t wait to unveil this year’s menus,” said Krainik. The website is expected have the 2015 restaurants and their menus posted in mid-May.
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Media Contacts:
Brenda Krainik
Greater Green Bay CVB Director of Marketing/RW Organizer, 920-405-1176
Michael W. Van Rite
Reinhart Foodservice Division President, Shawano and Marquette Divisions, 800-827-4035 Ext 502209